This past weekend, I flew to Scottsdale, Arizona for the third annual Fitposium conference. I discovered it this past spring over James Patrick Photography’s Instagram profile and ponder it for a few weeks before securing my spot. Each year, I usually invest in one weekend for some sort of personal development. To be frank, some of the conferences I’ve attend the past 3+ years have become stale. Sure, I always had some new nuggets of information to learn. But, there was something tugging at me to travel to Arizona.
As someone transitioning from one industry to a completely different one, I was not sure what to expect. The two-day agenda was full of unique opportunities. And it did not disappoint! I had some powerful takeaways from Fitposium. Watch now for my five tips to succeed in your casted roles. You can also read more details below!
Do not treat your peers as your customers.
I was surrounded by other fitness professionals, entrepreneurs and models during the two-day conference. The industry has become saturated and, even in a conference setting, it can often be competitive. For example, during the casting call, I got nervous about what others were doing for poses and outfits. Should it have mattered? No. My brand is the only one I need to focus on at that moment in time. Do not worry about what your peers are doing. Majority of the time, they are not your customers.
Many of the keynote and session speakers hit on specialization. It used to be about knowing “everything” and being a “Jack or Jill of all trades”. But guess who is now getting all the business? The specialized ones. Speaker, Jill Coleman, creator of Jill Fit, asked, “What is your X-Factor?” Identify your customers, your niche, your true “passion” in the industry. Is it powerlifting? Do you love yoga? Vegan nutrition? Get clear and focus now. This is not just advice for fitness professionals, but all professionals in their respective industries.
Know numbers to succeed in business.
I have always been a writer. I love marketing, public relations and photography. Where is my weakness? Financials. Even in my full-time corporate role, I was challenged a lot to improve on knowing my numbers. It helped me make it more of a habit but I need to keep growing it. The biggest reason businesses fail is because they do not focus enough on their balance sheet, profit and loss statement and operating budget. Even as someone in college, corporate or in your home, having a budget is essential to staying balanced and having less worry on financials.
The grind is not sexy.
I am experiencing this firsthand. There will always be things in life we are required to do that we may not love to do. You may have heard the phrase, “the most valuable things in life do not come easy.” This is the same with building businesses, relationships and the life we dreamed of. This is the opportunity to think futuristic and make shit happen. Speaker and entrepreneur Jon Boles stated that you must “position yourself to where you are going, not where you are.” But, in order to do that, you have to trust the process and do the daily grind. Hustle your butt off.
Do not be vanilla.
One of my favorite speakers was Bizzie Gold. She is a serial entrepreneur who I’d define as a bad ass boss lady. She shared we spend too much time being wishy washy, trying to be all to everyone. You can have whatever ice cream you want. There are many brands and even different types of vanillas out there. We must identify who we are, being creative to showcase our talents and taking action each day that will lead to future expansion. Rome was not built in one day. Our lives and empires will not be either if we do not act DAILY and do not find a way to be unique in the crowd.
Always tell your story.
Past Olympian Erin Stern, Your Marketing BFF Tana Nelson and Chris Powell and Heidi Powell all shared a common message: tell your story. Story telling is the oldest form of communication. It’s how we build relationships. It’s how we impact the world. It is the most important way we communicate to anyone. Never forget to tell your unique story. Many people do not know I have traveled to different countries, spoken on stage in front of over 20,000 people or raised alpacas. They do not know I grew up on a farm, moved across the country three times and that I left corporate sales to pursue a dream larger than myself. But now more than ever, I am empowered to share that message.
I am empowered to help other people create elegant strength and joy in life’s journey. I know who I am to the bone. And this allows me to give my best talents and gifts to the world.