Marketing is a first-world issue. Let’s change that.

The plethora of my college experience was in marketing and communications. Just a few years ago, I was in love with strategizing and developing campaigns to drive markets, meet consumer demand and ultimately, make more sales and impact the economy.Now, I despise it.Our world has become one of extraordinary misinformation. Superficial needs raise above those … Continue reading Marketing is a first-world issue. Let’s change that.

Thank you, Kale!

Mmmmm, kale. A healthy, fibrous green vegetable acclaimed by the health world as a "super food" and staple addition to a healthy diet. People in the health and food industry are always urging more people to eat veggies, "natural" products, that our bodies digest better and can be converted into healthy fuel for the body.I … Continue reading Thank you, Kale!

The error of eavesdropping — They were talking about food production

Last night in Fort Wayne, I decided that since my cable plan won't allow me to watch the NASCAR race, I would find a local sports bar to enjoy it. Lucky for me, a Buffalo Wild Wings is two miles down the road from my apartment.As I sit at the bar, enjoying my Octoberfest and … Continue reading The error of eavesdropping — They were talking about food production

How can we "meat the myths"?

Today is the information age. For the agriculture industry, this is part of a 'moo'vement. Consumers want to know how their food is grown, what is added or used in the process from pasture to plate and what makes the food healthy or produced 'safely' in their eyes.Along with this factual information, we commonly interact … Continue reading How can we "meat the myths"?